Minimizing Attrition

By Alón Sagee

Attrition rates vary in different parts of the world, but in general, most businesses lose between 15% and 20% of their customers each year. So, if your intention is to grow your yoga business by just 10% annually, you would need to add up to 30% new students each year to make up for the attrition!

Most attrition occurs with beginners. For many new to yoga, almost any excuse is enough to discourage them from practicing: they hurt, they’re self-conscious, they think they’re not good enough or flexible enough, they feel intimidated by other students, etc…

What have you done to minimize attrition? Click on “Comment” below and share your thoughts, questions, and ideas.